But a person with knowledge of the situation told me that it is fast approaching 50 million active users. The company said that, on average, people log into the app 11 times a day.Women spend as much as 8.5 minutes swiping left and right during a single session; men spend 7.2 minutes. While conventional online dating sites have been around longer, they haven’t come close to the popularity of Tinder.
(Of course, these companies disagree.)“When was the last time you walked into a bar and someone said, ‘Excuse me, can you fill out this form and we’ll match you up with people here?
’ ” said Sean Rad, co-founder and chief executive of Tinder, referring to the questionnaires on most dating sites.
A photo of a guy at a bar with friends around him sends a very different message than a photo of a guy with a dog on the beach.”Digital dating services are far from new.
Computerized matchmaking sprang up in the mid-1960s, promising computer-guided mathematical equations that would help people find true love with a sprinkle of ones and zeros.
“For to apiece, the computer-pairers promise to come up with the names — and addresses or telephone numbers — of 3 to 14, or even 100, ideal mates-dates,” noted a 1966 article in The Toledo Blade, describing a Tinder-like predecessor called, “Pick ‘em cuter by computer.”Yet since those days, while computers have become incalculably smarter, the ability of machines and algorithms to match people has remained just as clueless in the view of independent scientists.“We, as a scientific community, do not believe that these algorithms work,” said Eli J.
Finkel, an associate professor of social psychology at Northwestern University.
Scientists and relationship specialists who study online dating suggest it isn’t what Tinder is doing correctly, but rather what earlier dating sites have done wrong.
Services like e Harmony, OKCupid and have proclaimed that their proprietary algorithms could calculate true love, or that math equations could somehow pluck two strangers to live happily ever after. All that really matters, according to scientific researchers I spoke with from Northwestern University and Illinois State University, at least in the beginning of relationship, is how someone looks.
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When asked why, the women said that the men looked too full of themselves or unkind.