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This not long after a tabloid made the bold claim that she wanted to parlay her sobriety into an endorsement deal for a bottled-water brand.

The CNN crew was already booked to do a story on the center when Jacobs volunteered to share his experience, she says."Rehab has become a tool for getting out of jail or restoring one's image. As someone who had a severe drug and alcohol problem and was in rehab at 14," she says, "I know treatment works only if the individual is truly ready for it." Laura Day, the best-selling Practical Intuition self-help guru to Demi Moore and Jennifer Aniston, also prefers to highlight the upshot of all this overexposure."But this drama really trivializes the matter of recovery and turns it into a big charade.You don't just show up, hang out, and, like magic, you're cured.On what seems like every station is that voice, roughed up by too many cigarettes and too much Southern Comfort, emanating in that euphoric way that good pop anthems do: "No, no, no …" SEE LOOKBOOK: CHLOË SEVIGNY "No, I never went down that road, but you know, if I need a resurgence in my career, I'll just check into rehab," says Brooke Shields drolly, echoing a general consensus about the ceaseless tirade of exploitative coverage and consumption of celebrities gone wild.

Just how did recovery from drug and alcohol abuse become such a publicity event, a cash cow, even a career strategy?Nor is "Rehab" singularly the name of Amy Winehouse's megahit this year; Rihanna has her own track titled "Rehab," off her Good Girl Gone Bad album, released this summer. Drew Pinsky, medical director for the department of chemical-dependency services at Aurora Las Encinas Hospital in Pasadena, California. It's completely mystifying for the people who deal with the realities of addiction in their own lives.Clinics letting a famous client take a press interview "is nonsense. It may even be negative by giving unrealistic expectations of the process.How did "going to rehab" become so, well, fashionable?Not that there's anything the least bit stylish, or even cool, about it. About 22.4 million Americans are addicted to or abuse alcohol or illicit drugs, according to recent government surveys.The term rehab has no meaning now." So the message gets lost in the madness.