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With more and more users whose desires are shifting, the stigma of finding a mate online is lessening. Being turned down stimulates the same part of the brain that processes physical pain, according to a 2011 study from the Proceedings of the National Academy of Sciences.
"Social rejection and physical pain are similar not only in that they are both distressing, they share a common representation in somatosensory brain systems as well," the study's authors wrote.
Users also have the ability to browse profiles outside their daily matches.
Zoosk is another app that boasts its own innovative matchmaking technology.
Alcohol-induced courage and a steep bar tab later, singles were on top of their game or it was "game over" -- until the next weekend.
Dating apps are only growing in popularity, with no sign of slowing.
Last year, released a volunteer-based study on recent dating trends.
Although the survey wasn't scientific, the results were revealing.
The matchmaker site likes to take things offline too by offering local meetup events for its users.
Before there were smartphones, singles would often go to bars or clubs and try to meet "the One," or at least the one for that night.
Hook-up culture on Tinder isn't what it used to be, either.