Since customers are much more likely to open a Facebook message compared to email, you can expect higher engagement rates.
People are more open to using chatbots now than ever – and this isn’t just because of the added efficiency.Some of the top-performing Facebook chatbots today provide a personalized, branded experience to its users.Some of these tools unveil who the most engaged users are what drives them to continually use your chatbot.Other tools show which messages have the highest conversion rates.Since 1997, Cleverbot has learned from nearly 300 million interactions with humans.
Little did we know that going down the endless Cleverbot rabbit hole would help pave the way for future chatbots – ones that would be much more valuable to businesses.
This means if you have a Facebook business page (you should really create one if you haven’t already), there’s a good chance a user will engage with your chatbot to learn more about your business.
If you’re still not swayed to use Messenger as the platform for your first chatbot, take a look at the top five advantages: Facebook chatbots are live at all hours of the day and send near-instant responses to user inquiries.
If the numbers above indicate anything, it’s that more businesses should look toward Messenger and its chatbot capabilities to bolster their social media marketing strategies and stay competitive in the near future.
That’s why we’ve compiled a full guide on why you should consider getting your Facebook chatbot up-and-running.
While chatbots have traditionally supported customer service departments, more businesses are now using them to automate marketing and sales efforts.