The group decided that its gangsta rap style was the cause: Most emcees at the time used similar styles, making it difficult for Inner City Posse to distinguish itself stylistically.Referring to local rapper Esham's horrorcore style, Bruce suggested the band adapt this genre, in a bid to have Detroit represent acid rap, much as Los Angeles represented gangsta rap.
The Dark Carnival is elaborated through a series of stories called Joker's Cards, each of which offers a specific lesson designed to change the "evil ways" of listeners before "the end consumes us all".
The original lineup of Insane Clown Posse was John Utsler (John Kickjazz), Joe Bruce (Violent J) and Joey Utsler (Shaggy 2 Dope).
Insane Clown Posse is an American hip hop duo from Detroit, Michigan.
The group is composed of Joseph Bruce and Joseph Utsler, who perform under the respective personas of the “wicked clowns” Violent J and Shaggy 2 Dope.
Seeing a need for a manager, Bruce's brother Robert recommended his friend and record store owner Alex Abbiss, who established the Psychopathic Records record label with the group in 1991.
Later that year the group released the self-produced EP entitled Dog Beats.
According to Nielsen Sound Scan, the entire catalog of the group has sold 6.5 million units in the United States and Canada as of April 2007 Originally known as JJ Boyz and Inner City Posse, the group introduced supernatural- and horror-themed lyrics as a means of distinguishing itself stylistically.
The duo founded the independent record label Psychopathic Records with Alex Abbiss as manager, and produced and starred in the feature films Big Money Hustlas and Big Money Rustlas.
Insane Clown Posse perform a style of hardcore hip hop known as horrorcore and is known for its elaborate live performances.
The duo has earned two platinum and three gold albums.
Along with Utsler's brother, John, and friend, Lacy, they wrestled in backyard rings that they had built themselves.