Dating services are also very common, with 1,000 dating agencies open in South Korea alone.For young Koreans, it is common to partner with matchmaking sites and dating services in the quest to find true love -- and equally as common for parents to be the ones signing them up for such services.
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Parents considered astrological signs, lineage, alliances between families and financial benefits when they paired their children with others.
Though contemporary Korean dating norms have shifted away from parental matchmaking, parents still play a vital role at the end stages of courtship.
As women began to fill middle management positions in the public and private sector, many more women choose careers over families.
By 2005, 51 percent of South Koreans in their 20s and 30s were unmarried, which is 5 percentage points higher than just five years earlier.
Though arranged marriages are largely a thing of the past, creative matchmaking attempts are not.
Blind dates arranged by friends or relatives are a common part of contemporary Korean dating culture.
Today, matchmaking trends are much different -- placing the responsibility of finding a match with young singles.
Traditional rules of Korean courtship left the parents responsible for matchmaking.
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