No matter what your target or niche market within the dating world, we are the direct response team that knows online dating marketing.As online dating businesses continue to adapt with the ever-changing markets, technology, and needs of its consumers, so does advertising.
Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically.At the same time, public attitudes towards online dating have grown more positive in the last eight years: Additionally, 32% of internet users agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question.We’d love to hear more about the goals and visions of your online dating company.We feel confident we can help you and your subscribers achieve – and exceed – your direct response marketing goals.People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.
And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.
Some 42% of Americans know someone who has used online dating, up from 31% in 2005.
And 29% of Americans now know someone who met a spouse or other long-term partner through online dating, up from just 15% in 2005.
Half (54%) of online daters have felt that someone else seriously misrepresented themselves in their profile.
And more seriously, 28% of online daters have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable.
Koeppel Direct is a direct response media buying firm with valuable experience and expertise working with companies looking to grow, expand and surge ahead in the online dating category.