Founded in 2017, Chappy aims to be a judgment-free space.It takes away the focus on height, weight and ethnicity, which have become the primary drivers for getting a swipe right—aka a match.
We have no issue with hookups, but at Chappy we are breaking down the perception that gay men are only looking for one thing; that gay men are one-dimensional. We are certainly fighting against the stigma by recognizing that gay men are looking for more meaningful connections, whatever that may be for the individual. Do you think a dating app is the ideal way to find a relationship and build meaningful connections? Our focus is on creating the best online community that makes it possible for men to connect.After speaking to our community, it became apparent that many felt ‘dating is impossible’. An environment that challenges the antiquated stigma that dating online is less genuine than dating in real life. We will always prioritize the importance of users—and future users—experiencing the brand in all forms and all aspects of their lives.The Tie The Knot X Chappy panel with Jesse Tyler Ferguson and Lea Delaria was live streamed to our followers, and users could win a date with their favorite influencer at the Chappy party via the app. Our partner, Spring Place, also opened their doors to their members so they too could experience our brand activations and be a part of our Chappy Pride celebrations.Statistically speaking, how do you know if an app is successful?So many gay apps are driven toward a singular approach to sex in dating.
We are carving out our own path, one that does not need to be conditional on the idea that sex and relationships need to be mutually exclusive, but rather that by championing connection and bringing people together in a way in which they personally find most meaningful.There was a discussion hosted by Sam Dumas, Chappy’s head of brand, and moderated by Lea Delaria.A private party was also held at Spring Place, with the theme being Boys Boys Boys.On other better-known gay apps like Scruff and Grindr, profiles often feature headless photos of users with washboard abs or beefy biceps, and prompts indicating the kind of physical attributes they are looking for, or not looking for.And though many are slowly but surely changing their ways and becoming less sex-driven, the stigma that they promoted early on is still hard to shake.Every Chappy user has to take the pledge when they first download the app, agreeing to behave with respect.