He manages to write while simultaneously running the company.
In January 2011 Neil published a new book "Everyone Loves You When You're Dead: Journeys Into Fame and Madness" relating discussions he's had during his journalist career with a range of rock and pop stars and celebrities.
In April 2015 Neil published an article in Maxim confessing that he had cheated on Ingrid De La O and turned himself into a sex addiction clinic for a 4 week program.
Neil's bachelor party was a big event featuring the funeral of his pickup artist alter-ego Style, complete with a real coffin, tombstone and eulogy.In the coffin was laid a 'peacocking style' party suit and guests left their notes for the couple inside it (instead of the typical book).He authored an article about his experiences in the dating industry under his real name and published it on the New York Times.In 2005, Style published a biographical account (with some storytelling element incorporated) on his experiences within the community of pick up artists.They sent Jon Pareles to invite him into the company as a music critic for the publication's "Pop Life" column.
Strauss gladly accepted the job and soon after, was able to write several successful front page stories for the magazine.
Neil once said in an interview "Date someone for a year, live with them for a year, then get engaged for a year before getting married.
To me that seems sensible." [the Age] His actual timeline was a little shorter, at just over 2 years.
Neil Strauss coauthored three New York Times bestsellers - Jenna Jameson's How to Make Love Like a Porn Star, Mötley Crüe's The Dirt, and Marilyn Manson's The Long Hard Road Out of Hell - as well as Dave Navarro's Don't Try This at Home, a Los Angeles Times bestseller.
Presently, Strauss is the co-founder of the publishing company Igniter.
The book quickly became a bestseller, and today has been read by millions of men around the world.