So what does Raichyk realistically predict Clover will be used for?After all, if people are quickly coupled-up, they won't come back for more from the app.
Just when you thought hook-up apps couldn't get more convenient, Clover introduces a new service called "on-demand dating". On-demand dating aims to avoid this using a matchmaking algorithm based on a set of criteria users specify upon sign-up, but also on data gathered through behavioural usage of the app.For example, one of the aspects people are matched on is attractiveness, which is calculated on a user's popularity, inbound message frequency and reputation; so potentially the more you use it the more accurate your matches become.We believe we can become the Facebook of online dating - a one-stop dating service for all types of people.” Whilst other apps make you rule other users out permanently based on a snap judgement, Clover is less linear.A by-product of this is that it helps combat the “pure bants” element of users who download apps such as Tinder after a few pints and swipe their way through as a self-appointed hot-or-not jury group.Users should be spending less time swiping and more time actually dating.” Whilst this sort of functionality is encouraging, the fact remains that while dating apps may be great at getting you out of the house, none can guarantee chemistry.
And why do people seem to prefer meeting strangers these days anyway?
In fact, “30pc of matches on Clover happen after someone has already passed on the other person,” Raichyk explains. This gives everyone a second chance to evaluate their prospects better.
People tend to pass judgement on others too quickly, because of a bad first photo or because they might have been in a picky mood that day.” That's not to say you can't be picky on Clover. Basic features include the ability to search people by height, ethnicity, orientation, even whether they are online at that exact moment, pretty much anything to suit your preferences.
A 24-year-old woman with long curly hair in a low-cut blouse says she likes sports and chocolate.
She also admits to being a “neat freak” who once participated in a wet T-shirt contest. “She’s not your type,” my wife, says from the sofa.
I know we're all in a competition over who is busier and more over-scheduled but, let's face it, a relationship conceived with all the romance of an Ocado order is hardly a great story to tell the grandkids.